Welcome to the second part of our analysis of the Digital Portal report of Trinidad and Tobago. If you missed part one you can find it here

Social media is one of the very few forms of advertising that can be measured for effectiveness. While there is no exact formula for succes

Influencers have become a key aspect of local marketing. Their ability to bring awareness, engage with similar audiences and create content

Most of us feel confident in our Facebook and Instagram strategies. This confidence usually inspires us to dip our toes in TikTok, Google a

If that question scared you. don't worry, we have some tips for you! For many companies, reels have thrown their social media strategy out

No matter your industry, your customers will always search for your business on Google. A Google Business Profile, formerly known as Googl

Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the wo

Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

With continuous changes at Meta and fluctuations in users' interest, many businesses in Trinidad and Tobago are scrambling to find the right

The recent drama with Jason Peru and Chief Brand Products is another reminder for Trinidad and Tobago businesses to have a robust influencer

Is Instagram trying to be the new TikTok? This has been the conversation between social media managers this week as Instagram rolled out a t

Elon musk is now the largest shareholder of Twitter with a 9.2% stake in the company since last month. The purchase shocked many users and h

The food and beverage industry in Trinidad and Tobago is extremely competitive but very lucrative. Operations are intense and require a comm

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

April Fools has become a social media holiday. Companies have that one day to test their creative skills and find a way to present their br

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik