Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Understanding and marketing effectively to a Gen Z audience can feel like a challenging venture. Generation Z, colloquially also known as zo

Social media has become the primary channel for businesses to communicate with their customers. Thus, the need for proper customer service

Branded social media posts are one of the harder forms of content to perfect. Not only is there competition with other businesses but also e

Social media policies ensure that a brand’s social media presence, posts and overall tone of voice are consistent, regardless of any changes

Christmas is here and while many businesses have their Christmas content prepared and scheduled, some companies need extra ideas to add to t

Instagram stories have become the prime channel for businesses to connect and engage with their audiences. Its quick format and 24-hour rota

Mark Zuckerberg recently announced the rebrand and expansion of Facebook Inc into Meta. The company will keep its group of companies which

Carousels are the best ad formats to attract more attention, get clicks and conversions on Facebook. When carousels originally made their d

Many companies struggle to find content that will break through all the noise online. It can be a challenge with more users and businesses o

Social media fatigue and burnout has become a reality for many locals. Especially social media managers and operational professionals withi

The top websites in a country can reveal a lot of key information for local marketers to consider when creating their online strategy. This

There are many trends and practices in marketing to help attract new customers and retain current ones. Sales funnels are one of them. The

landscape and trends of the platform. For social media managers and SME owners finding regular engagement is not an easy task. With so much

Long captions have become a popular trend on both personal and professional posts on Instagram. As with many things on the platform, it is

The Instagram Explore Page is one of the best ways for businesses to get more exposure and traction on their website.

Social media has now become a main factor in our lives and there is no going back. However, as technology and social media advance, the te

Pinterest is one of the largest social media networks out there. However, it is not often a first-choice platform for marketing online. T