Influencers have become a hot topic in Trinidad and Tobago’s online marketing industry. There is no doubt that influencers can increase...

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

April Fools has become a social media holiday. Companies have that one day to test their creative skills and find a way to present their br

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Understanding and marketing effectively to a Gen Z audience can feel like a challenging venture. Generation Z, colloquially also known as zo

Social media has become the primary channel for businesses to communicate with their customers. Thus, the need for proper customer service

Landing pages are one fundamental element of digital ads and digital lead generation campaigns. It needs as much attention to detail, strat

Branded social media posts are one of the harder forms of content to perfect. Not only is there competition with other businesses but also e

Social media policies ensure that a brand’s social media presence, posts and overall tone of voice are consistent, regardless of any changes

Christmas is here and while many businesses have their Christmas content prepared and scheduled, some companies need extra ideas to add to t

Instagram stories have become the prime channel for businesses to connect and engage with their audiences. Its quick format and 24-hour rota

Mark Zuckerberg recently announced the rebrand and expansion of Facebook Inc into Meta. The company will keep its group of companies which

Carousels are the best ad formats to attract more attention, get clicks and conversions on Facebook. When carousels originally made their d

Many companies struggle to find content that will break through all the noise online. It can be a challenge with more users and businesses o

Social media fatigue and burnout has become a reality for many locals. Especially social media managers and operational professionals withi

The top websites in a country can reveal a lot of key information for local marketers to consider when creating their online strategy. This