TikTok has become one of the most used apps. While businesses have known that video content has the most significant engagement and preferen

Coffee shops in Trinidad and Tobago have grown in popularity in recent years. The industry is growing fast, from franchises like Starbucks

Welcome to the second part of our analysis of the Digital Portal report of Trinidad and Tobago. If you missed part one you can find it here

Social media is one of the very few forms of advertising that can be measured for effectiveness. While there is no exact formula for succes

Influencers have become a key aspect of local marketing. Their ability to bring awareness, engage with similar audiences and create content

Most of us feel confident in our Facebook and Instagram strategies. This confidence usually inspires us to dip our toes in TikTok, Google a

If that question scared you. don't worry, we have some tips for you! For many companies, reels have thrown their social media strategy out

Stories are one of the main ways that businesses engage with their audiences online. It is often seen as an easier format to get engagement

Negative comments are a common occurrence on social media. In fact, it is the first time in history that people and businesses are...

TikTok has become one of the most used social media applications online. Its immersive feed, short and quick content with a personalised us

No matter your industry, your customers will always search for your business on Google. A Google Business Profile, formerly known as Googl

Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the wo

Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

With continuous changes at Meta and fluctuations in users' interest, many businesses in Trinidad and Tobago are scrambling to find the right

The recent drama with Jason Peru and Chief Brand Products is another reminder for Trinidad and Tobago businesses to have a robust influencer

Is Instagram trying to be the new TikTok? This has been the conversation between social media managers this week as Instagram rolled out a t

Elon musk is now the largest shareholder of Twitter with a 9.2% stake in the company since last month. The purchase shocked many users and h

The food and beverage industry in Trinidad and Tobago is extremely competitive but very lucrative. Operations are intense and require a comm

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

April Fools has become a social media holiday. Companies have that one day to test their creative skills and find a way to present their br