In Trinidad and Tobago, social media platforms play a central role in connecting people and shaping online interactions.  As we continue to

In the rapidly evolving landscape of social media and marketing, the incorporation of customer-generated content has become a prevalent stra

Social messaging has become an integral part of our daily lives, providing a direct and personal channel for people to connect with friends,

Nestled in the heart of the Caribbean, the picturesque island of Grenada hosts a variety of pristine beaches, lush landscapes, and a vibrant

TikTok can be a powerful platform for promoting small businesses and engaging with potential customers. However, it can often feel intimidat

TikTok has become one of the most used apps. While businesses have known that video content has the most significant engagement and preferen

Welcome to the second part of our analysis of the Digital Portal report of Trinidad and Tobago. If you missed part one you can find it here

Social media is one of the very few forms of advertising that can be measured for effectiveness. While there is no exact formula for succes

If that question scared you. don't worry, we have some tips for you! For many companies, reels have thrown their social media strategy out

Stories are one of the main ways that businesses engage with their audiences online. It is often seen as an easier format to get engagement

Negative comments are a common occurrence on social media. In fact, it is the first time in history that people and businesses are...

Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the wo

Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

Is Instagram trying to be the new TikTok? This has been the conversation between social media managers this week as Instagram rolled out a t

Influencers have become a hot topic in Trinidad and Tobago’s online marketing industry. There is no doubt that influencers can increase...

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Influencers are quite a controversial topic in the marketing industry. Yet, there is no doubt that influencers are here to stay. Convince &

Trinidad and Tobago’s audience is in the digital age. With exactly 940,000 active social media users in the country and a huge shift to digi

Business to Business marketing on social media is quite a difficult task. While the process is similar to business to consumer marketing it