Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

With continuous changes at Meta and fluctuations in users' interest, many businesses in Trinidad and Tobago are scrambling to find the right

The recent drama with Jason Peru and Chief Brand Products is another reminder for Trinidad and Tobago businesses to have a robust influencer

Is Instagram trying to be the new TikTok? This has been the conversation between social media managers this week as Instagram rolled out a t

Elon musk is now the largest shareholder of Twitter with a 9.2% stake in the company since last month. The purchase shocked many users and h

The food and beverage industry in Trinidad and Tobago is extremely competitive but very lucrative. Operations are intense and require a comm

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

April Fools has become a social media holiday. Companies have that one day to test their creative skills and find a way to present their br

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Understanding and marketing effectively to a Gen Z audience can feel like a challenging venture. Generation Z, colloquially also known as zo

Social media has become the primary channel for businesses to communicate with their customers. Thus, the need for proper customer service

Branded social media posts are one of the harder forms of content to perfect. Not only is there competition with other businesses but also e

Social media policies ensure that a brand’s social media presence, posts and overall tone of voice are consistent, regardless of any changes

Christmas is here and while many businesses have their Christmas content prepared and scheduled, some companies need extra ideas to add to t

Instagram stories have become the prime channel for businesses to connect and engage with their audiences. Its quick format and 24-hour rota

Mark Zuckerberg recently announced the rebrand and expansion of Facebook Inc into Meta. The company will keep its group of companies which