Stories are one of the main ways that businesses engage with their audiences online. It is often seen as an easier format to get engagement

Negative comments are a common occurrence on social media. In fact, it is the first time in history that people and businesses are...

TikTok has become one of the most used social media applications online. Its immersive feed, short and quick content with a personalised us

No matter your industry, your customers will always search for your business on Google. A Google Business Profile, formerly known as Googl

Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the wo

Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

With continuous changes at Meta and fluctuations in users' interest, many businesses in Trinidad and Tobago are scrambling to find the right

The recent drama with Jason Peru and Chief Brand Products is another reminder for Trinidad and Tobago businesses to have a robust influencer

Is Instagram trying to be the new TikTok? This has been the conversation between social media managers this week as Instagram rolled out a t

Elon musk is now the largest shareholder of Twitter with a 9.2% stake in the company since last month. The purchase shocked many users and h

Influencers have become a hot topic in Trinidad and Tobago’s online marketing industry. There is no doubt that influencers can increase...

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Understanding and marketing effectively to a Gen Z audience can feel like a challenging venture. Generation Z, colloquially also known as zo

Landing pages are one fundamental element of digital ads and digital lead generation campaigns. It needs as much attention to detail, strat

Branded social media posts are one of the harder forms of content to perfect. Not only is there competition with other businesses but also e