Stories are one of the main ways that businesses engage with their audiences online. It is often seen as an easier format to get engagement

Negative comments are a common occurrence on social media. In fact, it is the first time in history that people and businesses are...

TikTok has become one of the most used social media applications online. Its immersive feed, short and quick content with a personalised us

No matter your industry, your customers will always search for your business on Google. A Google Business Profile, formerly known as Googl

Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the wo

Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

Influencers have become a hot topic in Trinidad and Tobago’s online marketing industry. There is no doubt that influencers can increase...

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Branded social media posts are one of the harder forms of content to perfect. Not only is there competition with other businesses but also e

Instagram stories have become the prime channel for businesses to connect and engage with their audiences. Its quick format and 24-hour rota

Mark Zuckerberg recently announced the rebrand and expansion of Facebook Inc into Meta. The company will keep its group of companies which

The top websites in a country can reveal a lot of key information for local marketers to consider when creating their online strategy. This

landscape and trends of the platform. For social media managers and SME owners finding regular engagement is not an easy task. With so much

Social media has now become a main factor in our lives and there is no going back. However, as technology and social media advance, the te

Undoubtedly, e-commerce and online sales have grown to prominence in Trinidad and Tobago, especially in light of COVID-19 lockdowns. A webs