Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

With continuous changes at Meta and fluctuations in users' interest, many businesses in Trinidad and Tobago are scrambling to find the right

The recent drama with Jason Peru and Chief Brand Products is another reminder for Trinidad and Tobago businesses to have a robust influencer

Is Instagram trying to be the new TikTok? This has been the conversation between social media managers this week as Instagram rolled out a t

Influencers have become a hot topic in Trinidad and Tobago’s online marketing industry. There is no doubt that influencers can increase...

April Fools has become a social media holiday. Companies have that one day to test their creative skills and find a way to present their br

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik

Social media has become the primary channel for businesses to communicate with their customers. Thus, the need for proper customer service

Landing pages are one fundamental element of digital ads and digital lead generation campaigns. It needs as much attention to detail, strat

Branded social media posts are one of the harder forms of content to perfect. Not only is there competition with other businesses but also e

Instagram stories have become the prime channel for businesses to connect and engage with their audiences. Its quick format and 24-hour rota

Mark Zuckerberg recently announced the rebrand and expansion of Facebook Inc into Meta. The company will keep its group of companies which

Many companies struggle to find content that will break through all the noise online. It can be a challenge with more users and businesses o

There are many trends and practices in marketing to help attract new customers and retain current ones. Sales funnels are one of them. The

landscape and trends of the platform. For social media managers and SME owners finding regular engagement is not an easy task. With so much

The Instagram Explore Page is one of the best ways for businesses to get more exposure and traction on their website.

Social media has now become a main factor in our lives and there is no going back. However, as technology and social media advance, the te