Nestled in the heart of the Caribbean, the picturesque island of Grenada hosts a variety of pristine beaches, lush landscapes, and a vibrant culture. As a traveller's dream destination, Grenada boasts a plethora of breathtaking hotels that offer tourists the relaxing vacation they have been dreaming of.
While there are many hotels on the island not all have mastered their social media strategy. So, in today's blog, we are going to look at some hotels’ social media and analyze what they are doing right.
First off, let's start with what makes a hotel’s social media stand out from the rest:
Unique Look and Feel
Consistent Posting
A balance of both amenities and people
Frequent use of reels
Up-to-date information that customers will be looking for
Now on to our top 3 hotels in Grenada with the best social media:
Calabash Hotel Grenada
Calabash Hotel is a luxury boutique hotel located in the central area of St Georges. Their beautiful hotel is designed and catered to ensure that each guest leaves relaxed. The hotel is also complemented by an amazing restaurant that is headed by a world-renowned chef.
What do we like about their content:
- The clean, modern and distinct look and feel that their page has. Which matches the aesthetic of their hotel
- Regular posting with a good mix of reels and static content
- A great balance of people and amenities
- Well-designed and organised story highlights
- Well-detailed bio with all the pertinent information a customer researching hotels on the island would be looking for
- Their content leaves viewers wanting to book a room immediately!
- Their bio uses keywords such as hotel, Grenada and luxury to help with SEO optimization on the platform
True Blue Bay Resort
True Blue Bay Resort is a popular stay for many in Grenada. It is made and catered for everyone and aims to make sustainable and climate-focused decisions when it comes to running their hotel.
Here is what we like about their content:
- High-quality photos that show both the hotel, the amenities and the people that stay and work there
- The perfect mix of reels and static photos
- Informational posts about their packages
- Simple bio with a guide to their link in the bio that lists all the factors new visitors would be looking for
- Influencer marketing engages regional and international influencers to showcase the hotel and their experience through various forms of content (mainly reels and stories).
Mount Edgecombe
Mount Edgecombe is a beautiful boutique hotel tucked in Nettle Point with an on-site ’ estate-to-plate restaurant and a working cocoa farm.
Guests are treated to beautiful views of the Grenadian Sea, beautiful and traditional architecture and a lot of greenery.
Here is what we like about their content:
- Their content style/look and feel match the aesthetic and character of their hotel
- It features the various amenities and experiences that guests can have
- Content that connects with audiences by showing employees, discussing updates about the hotel and generally using a friendly and engaging voice in their captions and content
- High-quality content
- Frequent reel content, that has a great mix of simple and more dynamic reels
- Frequent use of user-regenerated content
Do you agree with our choices or think we should have included another hotel? Email us and tell us your thoughts on this topic? Be a guest contributor or respond to our article- Send us an email at info@connectivepros.com.
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