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Welcome to the world of Instagram Stories in 2023, where the digital landscape is ever-evolving, and engagement reigns supreme!
We all know that mastering the art of Instagram Stories is critical to a thriving online presence and engaged audience. Yet, the platform's continuous algorithm shifts mean that companies need to be active in order to stay ahead of the game.
In this blog, we'll dive into the latest strategies, trends, and creative hacks to improve your engagement on Instagram Stories, ensuring your content stands out amidst the noise to connect with your followers.
Here are 5 tips to Get More Engagement on Stories in 2023:
#1 Be Active and Include a Story at the end of each day
We all know being active is important but businesses that post often on stories get rewarded on the app with more engagement and views. Hence, why it's essential to keep your stories as active and updated as possible.
Every day is ideal but not realistic for some businesses regionally. However, your stories must be updated at least 3-4 times a week.
Pro-tip: save a single story to post at the end of every day (especially when you have posted earlier in the day). This ensures that your story status is always active throughout the day and week by just missing that 24-hour mark.
#2: Stickers, Stickers and More Stickers
Users love the interactive elements of stories. Use these whenever applicable to gain more engagement. These stickers such as the poll, emoji slider or quiz give users the ability to directly engage with your content and in many cases about your product or service.
Use these often and see how you can implement them within your company’s social media strategy, for example, a weekly quiz about something related to your products and services or a monthly poll to see what customers want to see that month.
#3: Share Exclusive Deals, Offers and Content
Your stories need to have content that makes users want to come back and view them often. Many clothing shops have found their sweet spot by showing new arrivals and offering special deals via stories. This makes their followers more engaged because they are up-to-date with new arrivals and they are the first ones to see/get deals.
This can be applied to any business, but it may vary by industry. For example, an IT/equipment company might take another approach and have weekly deals and tips for keeping users’ home equipment in the best shape.
Think about what your customers would like first access to and what information will keep them intrigued to be on your page.
#4: Do an Insights, Deep Dive
Every business's audience will be different. Therefore, it's essential to check your insights and assess which of your stories performed the best and why.
Make observations and ask yourself the right questions, such as:
- Did this story perform better because it showed people?
- Was it a story that highlighted a special offer for customers?
- Why would my audience value this content?
Think it through and then see how often you can incorporate this type of content on your feed for your customers.
#5: Create Story Templates (and stick to them)
Your story content might just need a design upgrade. Create templates that are easy to add to and ensure that they can be used in a variety of contexts. This helps your content look new and fresh but it can also help your company's stories be top of mind.
You can have a graphic designer create these templates or create them yourself on apps like Canva. Ensure your templates:
- Have a minimal design (too much text and graphics are not digestible for active viewers)
- Ensure the design makes it easy for you to add photos regularly
- Keep all the templates cohesive. They must use your company colours and fonts to aid with customers' familiarity with your brand.
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