Trinidad & Tobago Digital Report 2025: Internet, Social Media & E-Commerce Insights

Trinidad and Tobago has firmly established itself as a digital-first nation with high internet penetration, active social media usage, and a strong reliance on mobile connectivity. As of early 2025, digital adoption continues to reshape how businesses and individuals engage online. But where do we stand today? Here is a look at the latest data from Kepios, a global authority on digital trends by country.

Widespread Internet and Mobile Connectivity

The country has a staggering 2.03 million cellular mobile connections—a number that exceeds the total population, as many individuals own multiple devices. While some connections are limited to voice and SMS services, this figure highlights the extensive reach of mobile technology.

With 1.28 million internet users, 84.7% of the population has online access. This rate remained unchanged between January 2024 and January 2025, reinforcing the significance of digital platforms for communication, commerce, and entertainment.

Social Media Adoption on the Rise

Social media continues to be a dominant force in Trinidad and Tobago’s digital landscape. As of January 2025, there were 873,000 social media user identities, accounting for 57.8% of the population. More notably, the number of social media users grew by 40,000 (+4.8%) over the past year, indicating steady expansion.

For businesses, understanding these demographics is crucial:

73.5% of individuals aged 18 and above actively use at least one social platform.
The gender split shows 46.4% female users and 53.6% male users.
68.3% of all internet users (regardless of age) are active on social media.

Given the evolving digital landscape, our second blog will explore these social media trends in greater depth.

Mobile Dominates Digital Activity

Mobile devices remain central to Trinidad and Tobago’s digital experience:

68.9% of users access the internet via Android devices.
29.8% use iOS devices.
1.14% of mobile traffic comes from Samsung devices.

In terms of browsing habits, Google Chrome dominates with 66% market share, followed by Safari (18%) and Microsoft Edge (5.56%).

Search Trends Reflect Local Interests

Search activity highlights the nation’s cultural and entertainment preferences. Google leads with 91% of search referrals, followed by Bing (7%) and Yahoo (0.87%). The top Google searches in Trinidad and Tobago include:

PLAY WHE
PLAY RESULTS
PLAY WHE RESULTS
TOBAGO
YOUTUBE

The Digital Economy: Online Shopping & Payments

Despite high internet usage, e-commerce adoption still faces challenges. The financial landscape reveals:

80% of adults have an account with a financial institution.
16% own a credit card.
60% have a debit card.
50% have made a digital payment.
16.5% have made a purchase using mobile or internet.
10.6% have used mobile or internet banking to pay bills.

While access to financial services is widespread, credit card ownership remains low, reflecting a cautious approach to digital transactions. This points to a broader issue—a lingering distrust in digital financial institutions. Many consumers actively engage in online shopping and social media, yet hesitancy persists when it comes to digital payments. Bridging this gap will require targeted efforts from both banks and businesses to build trust and offer secure, user-friendly solutions.

What This Means for Businesses

The insights from this report highlight key opportunities for businesses in Trinidad and Tobago:

Social media marketing is essential. With over half the population using social platforms, businesses must create engaging content and leverage digital advertising. Additionally, Google and YouTube—often underutilized by local brands—present valuable marketing opportunities.
Mobile-first strategies are critical. With the majority of users accessing the internet via smartphones, businesses must ensure that websites and online stores are optimized for mobile.
E-commerce potential is growing. While digital payments are increasing, businesses should conduct research to determine how their customers prefer to pay and adapt accordingly. For instance, integrating secure and seamless online payment options could enhance the customer experience.
SEO and search trends matter. Understanding what locals search for—whether it's lottery results, travel, or entertainment—can help businesses tailor their content and marketing strategies.

Assessing the Market & Strengthening Your Digital Strategy

Trinidad and Tobago’s digital transformation is well underway, presenting exciting opportunities for businesses that adapt to evolving consumer behavior. However, success in this landscape requires more than just being online—it demands strategic insights, market analysis, and a deep understanding of local trends.

This is where Connective Pros can help. We specialize in assessing digital market trends and providing tailored strategies that empower businesses to thrive. Whether it’s optimizing your social media presence, enhancing SEO, or implementing mobile-friendly solutions, our expertise ensures that your brand stays ahead of the curve.

By leveraging data-driven insights, we help businesses navigate the digital economy with confidence, identifying the best platforms, content strategies, and engagement techniques to connect with the right audience.

As Trinidad and Tobago continues to evolve in the digital age, let us give your brand the competitive edge it needs to succeed. Contact us today to learn more: info@connectivepros.com